Elevating Hospitality Experiences Across the Gulf Coast
Secret Coast Management
Secret Coast Management’s portfolio spans a wide range of hospitality and property experiences, from hotels to food-and-beverage concepts—each with its own personality, audience, and sense of place. The challenge was not creating a single, uniform brand system, but building distinct identities that could live confidently alongside one another as the portfolio continued to grow.
This project involved developing and refining branding for multiple entities within the Secret Coast suite of businesses. From logo systems to restaurant branding and menus, each identity was approached individually—resulting in a collection of brands that feel diverse, intentional, and purpose-built, while supporting the long-term growth of the organization as a whole.
Scope of Work
- Brand refinement for parent entity
- Branding for multiple entities within the Secret Coast portfolio
- Hotel logo systems & visual identity development
- Restaurant branding & menu designs
- Various other branded materials
Flexible Growth
Each brand within the Secret Coast portfolio was treated as its own distinct project, with design decisions guided by audience, location, and the experience each property was meant to deliver. The work emphasized differentiation and clarity rather than applying a uniform visual system.
The result is a flexible portfolio of brands that allows Secret Coast Management to grow without visual repetition or dilution. Each entity now has a clear identity and point of view, supporting long-term expansion across hospitality and property management.
Brand Identity Design
The Pass Bungalows
Toro Sushi & Sake
Other Property concepts
