Updating a Trusted GIS Brand for Its Next Phase of Growth
GEO Jobe
GEO Jobe is a long-standing leader in GIS mapping software, known for powerful tools that support professionals across industries. As the company continued to expand its product offerings and presence at national conferences, they saw an opportunity to modernize their brand while preserving the trust and recognition they had built over time.
Our work focused on refining the GEO Jobe identity system—updating the core logo, reworking multiple product logos, and extending the brand across physical and digital touch points. The result is a more cohesive visual language that better reflects GEO Jobe’s expertise, innovation, and forward momentum.
Scope of Work
- Brand identity refinement
- Primary logo update
- Product logo system and sub-brand alignment
- Conference booth graphics and upright banners
- Branded swag and merchandise
- Website visual updates and brand alignment
A Natural Evolution
We partnered closely with the GEO Jobe team to evolve their visual identity in a way that felt like a natural evolution of what was already established. The primary logo was refreshed to improve clarity, balance, and scalability, while maintaining the familiarity their audience already recognized. From there, we reworked several product logos to live comfortably within the same system, creating consistency across the brand’s growing ecosystem of tools.
Brand Identity Refresh
Branded Merch
Conference Booth Materials
Website Updates
