A Modern Brand & Website Built to Reflect Experience, Trust, and Long-term Thinking
Lischkoff, Pitts & Wiseman, CPAs
Lischkoff, Pitts & Wiseman, CPAs partnered with us to evolve their brand and digital presence without losing the credibility they’ve built over decades of client relationships. The goal was not reinvention, but refinement. We focused on creating a more confident, modern expression of the firm that still felt grounded, established, and human.
The project included an updated visual identity system and a fully custom website designed to clearly communicate LPW’s depth of expertise while reframing their services around a larger idea: helping clients build something that lasts. From first impression to detailed service pages, every element was designed to feel intentional, professional, and forward-looking.
Scope of Work
- Brand identity system
- Brand pattern design
- Print collateral design
- Website strategy and structure
- Custom website design
- Webflow development
- Messaging and positioning refinement
- Content organization and UX optimization
Communicating Value
We led the creative direction for both the updated brand system and the new website, ensuring the two worked together seamlessly. On the branding side, we developed a set of logo variations and supporting visual elements that gave LPW more flexibility across digital and print touchpoints, while maintaining a cohesive, recognizable identity.
For the website, we designed and built a fully custom experience that prioritized clarity, trust, and ease of navigation. In parallel, we collaborated on updated messaging that positioned LPW as strategic partners, not just service providers, emphasizing long-term planning, generational impact, and financial stewardship. The result is a website that feels polished and authoritative without being cold or overly corporate, helping LPW better communicate who they are and the value they bring to their clients.
Brand Identity Design
Website Design
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